EA Internship
Game play NBA LIVE Mobile
Summer 2019
I moved to Orlando, Fl to do a three month internship at the EA Sports Orlando office. I worked as an experience design intern with the NBA LIVE Mobile team where I was responsible for creating wireframes and workflow for the first real-time player versus player on the game. I also explored screens and user flow for other game modes such as the Multi-year Lineup Campaign and Superstars. Working with user research, especially competitive analysis was a part of making informed design decisions. Unfortunately, due to NDA I am unable to share all details about the project. If you have questions about my experience, feel free to drop me an email. Take a quick look at what I worked on here.
The opportunity here for me was to learn team dynamics, micro & macro scaled events, aside from designing experiences within the game.
The opportunity here for me was to learn team dynamics, micro & macro scaled events, aside from designing experiences within the game.
- Timeline: 3 months
- My Role: Game level flow creation, survey question crafting, screen layout design
- Tools: Adobe XD, Invision, Confluence, Slack
What I got to play with 🏀
Deploying beta version of Arena mode
Beta version of Arena mode (first player vs player mode on NBA LIVE mobile). Ensuring that the users knew this was a beta version and getting as much real-time insights was paramount to this release. Teaching timeline reward structure was essential here. This would lead to the full release to be more cohesive.
Beta version of Arena mode (first player vs player mode on NBA LIVE mobile). Ensuring that the users knew this was a beta version and getting as much real-time insights was paramount to this release. Teaching timeline reward structure was essential here. This would lead to the full release to be more cohesive.
Prototyping flows for full release of Arena mode
For eg., discussing with artists, game designers & developers how the interactions for a first time user would be vs a user who has completed level 5, 6 and so on. It was explored through variations of information architecture layout and interactive prototypes.
For eg., discussing with artists, game designers & developers how the interactions for a first time user would be vs a user who has completed level 5, 6 and so on. It was explored through variations of information architecture layout and interactive prototypes.
Creating archetypes to understand spend patterns & other behaviours
Taking pre-existing data from EA Consumer Insights, created user archetypes and generated survey questions. With the main goal to understand difference between Level 1,2,3 players.
Taking pre-existing data from EA Consumer Insights, created user archetypes and generated survey questions. With the main goal to understand difference between Level 1,2,3 players.
Reflections
- Flexibility within range
I learned how to create a design system with customizable components, create new ones and reuse them to fit varying scenarios, all under the game boundaries. - Steering through ambiguity
Moving ahead in the process even when I couldn’t get to the exact perfect answers or layouts to the task at hand. Carrying out several ideas to get to the final was key. - Learning the game system quick
Not having played the game beforehand, I learned the in-game flows, in a short span of time, to be able to understand and empathise with the end user and create new flows.
Thank you ea 💛
Other work:-
Copyright 2021 – All Rights Reserved to Paloma Ningthoujam
